Merit award winner - (Mawbima)media | best web awards | | Last updated three minutes ago


Hype energy drink hypes the Sri Lankan market

Hype Energy was one of the first energy drinks to hit the market way back in 1994. Originally launched by Hard Rock Café founder Barry Fox, Hype Energy became heavily involved in motor-sport by first sponsoring the Arrows Formula One team and subsequently Benetton F1, Williams F1, a NASCAR outfit and several motorbike teams.

Ceylontoday, 2013-04-02 14:10:00
Read 1221 Times

Hype energy drink hypes the Sri Lankan market

Hype Energy was one of the first energy drinks to hit the market way back in 1994. Originally launched by Hard Rock Café founder Barry Fox, Hype Energy became heavily involved in motor-sport by first sponsoring the Arrows Formula One team and subsequently Benetton F1, Williams F1, a NASCAR outfit and several motorbike teams.

Associated with the Formula One party lifestyle and with a strong presence in the paddock, Hype Energy committed huge funds to sponsorship in order to achieve global recognition and establish worldwide distribution.

In 1997, former Formula One racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, signed a distribution agreement with Hype Energy in order to introduce the product to France. Gachot was one of a handful of distributors who remained seriously committed to the brand and in 1998 he approached the Swiss licensor to buy the company holding the Hype Energy trademarks.

In May 2000, after two years of negotiation, Gachot came to an agreement and restructured the company. Until 2000 Hype Energy had four products in its portfolio: Hype MFP with a strawberry and cranberry flavour, Hype Energy Morning Rush with a citrus flavour, Hype Passion Attack with passion fruit and Hype Night Boost with peach.

In May 2000, the company launched a new version of Hype Energy into selected markets. The culmination of 18 months of development, Hype Energy now used fresh fruit juice, contained 10 vitamins and had no artificial colours or preservatives, as it was pasteurised. The improved Hype Energy product gave the company a substantial boost.

It was first launched in France and the Persian Gulf, then the USA and Canada, and by 2001 it had achieved significant global growth. Today, the Hype Energy drink range comprises Hype Energy, Hype Energy MFP, the low-calorie Hype Energy Enlite, and, the newest flavour, Hype Energy Organic.

The brand is now available in more than 40 countries across the globe from the USA, Canada, Honduras and Panama to Africa and the Middle East. Hype Energy is manufactured in the USA, Canada and the Netherlands, and has marketing headquarters in Europe and Dubai.

The opportunity of tasting HYPE is currently available with The United Holdings Services ( Pvt) Limited. It is placed in the super market network of Arpico and Laugfs. The youth of Sri Lanka is having a go with HYPE in most of the hotels, clubs, pool parlors and gymnasiums.




Ceylon FT

Ceylon Finance Today: The Central bank of Sri Lanka has decided not to proceed with any international Bond Issues this year, unless the market conditions were extremely
The Central Finance Co PLC says that the issue of 30,000,000 Rated Secured Redeemable Debentures for the value of Rs 3,000,000,000 has been oversubscribed.
Ceylon Finance Today: The exchange rate (ER) continued with its rapid descent for the second day running yesterday, falling by between 60 and 80 Sri Lanka cents
Ceylon Finance Today: With money printing comprising 41.47% of excess liquidity, the weighted average rate (WAR) of overnight market repo transactions increased

Focus

"She was a sprightly young girl, bubbly and buoyant and she had an uncompromising love for all animals. She could never harm a fly even if she was forced to. To
Travelling along Kynsey Road, Colombo, the story of the surrounding is an opportunity often missed. The road lined by shady trees is also home to Carey College
Residents of Pulichchankulama – a wetland area in the Mundalama Divisional Secretariat Division in Puttalam – thought that they are being blessed when
The government of Sri Lanka is gearing up to face the UNHRC during the 2015 September Review in Geneva. It's quite like being caught on the horns of a dilemma,