Why Facebook's New YouTube Rival Faces Very Different Challenges
Facebook is making a big effort to boost its video presence with the launch of Watch, a new subsection of the social media giant's feature lineup meant to serve as a destination for original episodic shows. Facebook is introducing Watch to a limited number of people in the U.S., and the company hasn't specified when it will roll out more broadly.
Watch is essentially a personalized hub for video content that Facebook will curate and recommend based on the massive interactions that happen daily on the platform. For example, Watch will include a "What's Making People Laugh" category that offers up shows in which many viewers have picked Facebook's "Haha" reaction. "Most Talked About" highlights video content that's generated a lot of conversation on Facebook, while the self-explanatory "What Friends Are Watching" serves up shows that are popular with your friends.
Facebook is framing Watch not only as a video service for the company's 1.32 billion daily users, but also as a means to foster and attract talent. The company describes Watch as "a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work."
That may sound an awful lot like YouTube, which has been responsible for cultivating a new wave of celebrities who have found fame by serving up content attractive to massive audiences on the Alphabet-owned platform.
But there are fundamental differences between the way people find, discover and watch videos on Facebook compared to YouTube.
Think about the videos you come across on Facebook most often: they may include heartwarming clips from The Dodo showing adorable animals being rescued, simple but ingenious dinner recipes from Tasty, or video memes published by UNILAD.
More importantly, consider where and how you usually discover such videos on Facebook. While Facebook already has a dedicated tab for video, chances are you regularly stumble upon the site's videos in your News Feed crawl because a friend shared it, posted it to your Timeline, or otherwise interacted with it in some way.
Contrast with how you use YouTube. You may frequent YouTube because you avidly follow a particular person or channel, like PewDiePie or Lilly Singh. Perhaps you're fixing a broken zipper and need a bit of help from a video tutorial. YouTube has long established itself as the go-to platform and search engine for just about any type of video you can think of.
That's not to say Facebook's prospects for Watch are slim. There's clearly demand for more video content, which some publishers are flocking to satisfy. And Facebook's massive social media presence gives it the sort of taste-tracking leg up other companies dream of.
For example, Facebook may be better at personalizing video recommendations since it already knows a lot about you based on the posts you react to and the pages you follow. When you open the News Feed, you're already getting an individualized view of what's happening in the world that's specific to you, one that's centered around your interests and the people that matter to you most.
It's easy to imagine Facebook taking a similar approach when it comes to curating video. YouTube, meanwhile, relies more heavily on viewing history for recommendations, which means it can take longer for new users to see meaningful suggestions.
Facebook may one day have the edge in luring talent, too, despite YouTube's reputation for creating multimillionaire celebrities.
Facebook's social canvas offers a much bigger opportunity to reach viewers who might otherwise not be looking for video content when they bring up Facebook on their phones. YouTube, by comparison, is a video site designed for people actively seeking video content in specialized categories like video game commentary, beauty tutorials or apartment remodeling.
Industry observers have interpreted Facebook's Watch as a move to challenge YouTube. That's probably true on balance, but it's important to consider how different both companies' approaches have been up to this point. Facebook's challenges are manifold, and extend beyond merely beating YouTube at its own game. Will Facebook users embrace a mindset that bids them go looking for video experiences instead of waiting to absorb whatever surfaces in their News Feeds?Time will tell, though it probably hinges on the company's ability not just to lure viewers away from video-focused rivals, but to fold its new stable of video content into the popular, signature platform features it already has, and that its rivals lack.
Proposed crippling countrywide strike TO SAVE ECONOMY, ASSETS, NATURAL RESOURCES– D.J. RAJAKARUNA
- Harmony needed for religious freedom – Minister 2956
- CMC property taxes 2964
- Proposed tax on EPF, ETF ICEU seeks urgent meeting with Minister 2964
- Car plunges into river Two dead, three critically injured 3006
- Arson attack on schoolgirl’s house Minister promises new home 2972
- Australian gender advocate in Lanka Broderick to meet business, public leaders 2942
- Fire at Weligama textile store 2954
- Protest planned on Matale A9 Road Compensation demand for lost property 2949
- Rs 128,250,000 spent on survey Samurdhi union demands reimbursement 3030
- NEC to boost economy – President Shot in the arm for agriculture sector 2945
- Driver who killed 13 in Barcelona rampage Spanish police in manhunt 2933
- NLB, DLB back with Finance Ministry 2925
- Govt. has failed says Sampanthan Complains in letter to UNSG 2931
- New LG Draft Bill in Parliament on 24 August 2933
- Travis Sinniah appointed Navy Chief Holder of highest combat medal 3002
- Solution to ethnic issue New Constitution the only way – Mano 2929
- 18-year sentence sought for Lankan Convicted of human smuggling 2935
- SIS man on the mat Nabbed with gold at BIA 2934
- Dullas defends Wijeyadasa 2936
- Student leader Ryan remanded Surrenders to Court through lawyers 2930
- No mandate for foreign judges – Marapana 2906
- Floods, landslides cost Rs 109 B Rs 70B needed to rebuild houses – PM 2904
- China and Turkey aspiring for Greatness in the World 3377
- General Wanasinghe’s 84th birthday today 3495
- Wiggy blasts Thavarajah 3541
- Bribery and corruption pervasive malaise in Sri Lanka 3228
- Schoolboy publisher Notching up half a century in business 2937
- Spirits Nether world inhabitants visiting us 2939
- Persisting pseudo ideals 2921
- LAW OF CRIMINAL PROCEDURE 2035
- Seven countries compete 2938
- Saparamadu wins gold medal in Taiwan 3004
- Theekshana, Ranasinghe emerge champions 2935
- Doluweera and Sayuni win in chess 2937
- Singer Cup’ U-17 Division II Cricket St. Peter’s meet Galahitiyawa Central 2936
- Ronaldo nominated for FIFA player award 2940
- Halep advances 2922
- Ton-up Cook and Root give Windies hard day’s night 2925
- England power to semi finals 2932
- More Floodlights for Dambulla 3256
- Political commentary What’s next? Who’s next? 3819
- THE SHADOWS IN THE CB SCAMS 4602
- Turmeric eaten on daily basis reverses cancer Confirmed by new scientific evidence 4075
- Drivers welcome stiffer traffic fines 4807
- What the FCID have achieved since 2015 3891
- Proposed crippling countrywide strike TO SAVE ECONOMY, ASSETS, NATURAL RESOURCES– D.J. RAJAKARUNA 2805
- No taxes on EPF withdrawals– John Seneviratne 3433
- Zero support for Justice Minister within UNP – Ajith P. Perera 3481
- China cracks down on VPN vendors 2459
- Roaming downtime hits customers on Three in Europe 2454
- Very few girls took computing A-levels 2458
- Chatbot helps students to choose courses 2454
- Game of Thrones struck by fresh leak 2452
- Peanut allergy treatment ‘lasts up to four years’ 2457
- Anger and hatred can make us feel happy, says study 2446
- Japanese fungus spreading in UK hospitals 2450
- Plants ‘hijacked’ to make polio vaccine 2685
- Disruption is over, and Facebook won 2445
- A time of gifts Staying on 1541
- Manuka honey:The superbug killer 2471
- A time of gifts Trying to settle down 2260
- Chithral releases his latest song 1542
- Florals: A Fashion Favourite 1542
- Be a lioness not a lamb 1039
- Places to visit in Kandy 1394
- Dhothalu Oya Sandaraja Forest amidst tea estates 1520
- Understanding and Interpreting their results 1980
- Two lunar eclipses in August 1851
- Undergoing an Erashtaka period ? 1837
- Aging with Venus 1791
- Gemstones empower aura 1804
- Correlation Between Social Formation and Text 3895
- The global and local in Hong Kong cinema-part 05 3800
- Commendations or Brickbats 4443
- Why we should listen to Jane Austen in the age of Tinder 4586
- Lullaby of the Ever-Returning Love universal yet coloured by culture 4588
- A story of Palestinians without Palestine 3774
- Healing the helpless 1859
- Winging it overseas 1843
- From the hospital to the news room 1863
- India revisited 1832
- Showers of blessings 1860
- Healing from port to port 1831