Pears Baby launches first ever trilingual parenting web portal

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By 2017-01-10

Having a baby is a beautiful experience, met with mixed emotions. New mothers face many questions. While routine visits to the doctor or advice from mothers and friends might give varying opinions, the next alternative is online forums and websites for explanations on pregnancy and how to become a better parent to a toddler.
While there are many websites that provide information on parenting and childcare, most of them are foreign sites that are challenging to adapt to as they do not address matters from a Sri Lankan context.

Identifying this need in Sri Lanka, Pears Baby launched Sri Lanka's first-ever trilingual web portal on parenting, sharing a wealth of knowledge to address concerns of local mothers. The website has been developed with expert opinions of doctors, mothers and other specialists on the topic and is an assured, up-to-date and reliable source of information that all parents can resort to.
"We realized that Sri Lanka did not have an all in one web portal that provided information on how to prepare for pregnancy, what physical and mental changes a mother would experience during the three trimesters of pregnancy, how to care for your new born and have sufficient information on what to expect during the first six years of a child's life. Before laying out this website we researched about many parenting websites and were able to design this web portal to international standards while remaining locally relevant to our audience", said Pears Unilever Sri Lanka Senior Brand Manager, Rehani Barsenbach.

Elaborating on the unique aspects of the web portal, Barsenbach noted that this was the only parenting website in Sri Lanka which features a Pregnancy Calendar. This all-important calendar will walk you through a week-by-week growth pattern of the baby and the emotional and physical changes experienced as a pregnant woman through the trimesters leading to the date of delivery. The site prepares a would-be mother to embrace the moments of motherhood with joy.

Further, the informative articles available in the website are sourced by an expert panel of specialist Pediatricians, Nutritionists, Dermatologists, Child Psychologists and Obstetricians; who provide up-to-date advice that is relevant to Sri Lankan mothers. Additionally, the site also hosts a list of baby names along with meanings which includes over 1000 name suggestions. Adding more value to the content of the web portal is the expert advice written by renowned pediatricians on food choices and symptoms to look out for in toddlers at various stages of growth.

Being the first trilingual local website on parenting contains information such as insightful articles on nutrition, health and recommended bonding activities for mother and toddler. The site also offers discount coupons from featured merchants' month- on- month.

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