Sri Lanka promoted as a tourist destination in Malaysia

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By 2017-01-12

Sri Lanka Tourism, in collaboration with the Sri Lankan High Commission in Malaysia, gave its full support to promote Sri Lanka as an important tourist destination, enriched with natural resources and make a positive impact among the Malaysian community of the benefits they will receive by visiting Sri Lanka.

The Sri Lanka Tourism Promotion Bureau (SLTPB) held a Consumer Promotion from 13 to 19 December 2016,at the Suraya KLCC in Malaysia. The SriLankan stall was opened on the 13th under the patronage of the Sri Lanka High Commissioner in Malaysia, Ibrahim Ansar and SLTPB Chairman, Paddy Vithana. President Maithripala Sirisena visited the stall on the 17th.

Ten Sri Lankan travel agents participated and more than 400 consumers visited the stall on each day. The event focused on consumer promotion to implement new promotional activities and address target groups of the Malaysian market, such as consumers, tour operators, travel agents and retail sellers. Sri Lanka Tourism Promotion Bureau was...

...represented by Chairman, Paddy Vithana, Director Marketing, Madhubani Perera and Assistant Director Marketing,Chami Lanka Gasnawage.
Another event was the Tourism Consumer Promotional campaign at Berjaya Times Square on the 16th, a Food Festival was held at the Intercontinental Hotel,Malaysia. It was supported by three chefs provided by Mt. Lavinia Hotel, including veteran chef Pabilis Silva.

A business forum was also held to encourage Malaysian stakeholders to make use of investment opportunities in Sri Lanka.
The Promotional Campaign at Suraya KLCC in Malaysia and the business forum were held from 15-18. The Prasadi dance group from Sri Lanka added glamour to the tourism promotional event. The events were held parallel to President Maithripala Sirisena's official visit to Malaysia on the invitation of the Malaysian Government. The official visit took place from 15-18 December 2016.
Media interviews were also held with SLTPB, Chairman, Paddy Vithana including live radio interviews on Bernama Channel, TraxxFM and an interview with Utusan.

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