PATA 2017 to be held in Sri Lanka

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By 2017-04-21

By M Rishar M Saleem

The Pacific Asia Travel Association (PATA) 2017 is scheduled to be held in Sri Lanka from 18 May to 21 May at Jetwing Blue Negombo. The summit will carry the theme 'Disruption. Innovation. Transformation: The Future of Tourism'. A press briefing was held at the Sri Lanka Tourist Board yesterday to announce this. PATA is a nonprofit organization which is internationally acclaimed for acting as a catalyst for responsible development of travel and tourism to, from and within the Asia Pacific Region. (Pic by Venura Chandramalith)

PATA consists of 95 States and city tourism bodies, 29 international airlines, airports and cruise lines, 63 educational institutions, and many travel industry companies in Asia Pacific.

The event will bring together the travel and tourism trade's most renowned international representatives, thereby creating a great opportunity to have global awareness on issues such as poverty, climate change, and migration, from which over one million people across the borders suffer, said the Minister of Tourism and Christian Religious Affairs John Amaratunga.

The five-day event will feature a number of workshops and meetings, where industry leaders and government leaders would discuss 'The shift to recognized sustainability leadership' and 'Sharing economy in travel and tourism'.

PATA Sri Lanka Chapter has 64 organizations as members and is chaired by Hussain Jayah. PATA Sri Lanka frequently conducts educational workshops and seminars on issues and publishes newsletters, giving the latest updates about its upcoming events and programmes.
The PATA conference will offer a variety of sub topics such as 'Managing disruption through innovation', 'Transformation of marketing research innovation', The future of tourism', etc.



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