Softlogic introduces ‘HappyOrNot’

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By 2017-09-14

Softlogic Information Technologies, one of Sri Lanka's premier IT companies and a subsidiary of Softlogic Holdings PLC, have collaborated with 'HappyOrNot', a customer and employee satisfaction measuring and reporting automated solution, with the aim of offering guaranteed satisfaction improvement for businesses in Sri Lanka, a press release announced.

'HappyOrNot' together with Softlogic aims to measure your emotions from smileys to frownies, the release said. The smileys indicate the satisfaction level of the customers, who decide to press the button which best relates to their current experience. Businesses can learn how well they perform up to their service promise by collecting feedback instantly at the point-of-experience. Smiley Terminals capture the feedback, and Reporting Service analyses and relays all customer feedback data back, satisfying the global service standard measurements framework, which is vital for the overall improvement of the relevant business, the release said.

The best businesses in the world are driven by the mechanism of measure, follow and improve. HappyOrNot enables businesses to follow this process with the real-time data made available to understand one's internal and external customers better. HappyOrNot will enhance the productivity of the businesses while ensuring that customers receive the best services as a result.
The product has been designed to focus on business segments such as retail, healthcare, transportation, services and human resources, as well as any other industry which pursues customer satisfaction ranks.

"To understand the satisfaction level of any customer is not an easy task especially when they seek a service and product and do not entirely respond with any remark in an instant manner. A terminal such as this will entice any customer to try feeding in a remark in a simple way as pressing a button. The businesses that use it will be able to gain vital information to leverage towards achieving their core business goals and improving their company's outlook," the release quoted Softlogic Information Technologies Director/CEO Roshan Rasool.

There are countless online survey sites that approach customers and seek their feedback but sometimes such platforms do not always provide an instant analysis. The HappyOrNot product acts in three ways - Measure, Follow and Improve. The four Smileys that depict customer preference will listen to customers and employees in all environments and give a full overview of the company's physical and digital service performance, measuring the feedback instantly, on location and online.

An intelligent cloud-based reporting service will help understand the performance through the feedback results, the release informed. Finally, it shares the feedback results internally and discusses improvement initiatives. The innovative way in which smileys are collected and analyzed instantly allows for a speedy result. Examples of airports which currently implement the HappyOrNot platform are Dulles International and Reagan National in the USA.

HappyOrNot's broad experience in both European and US markets has enabled it to gather an extensive worldwide market intelligence database. It currently serves several global industry leaders such as Lego, Microsoft, McDonalds, Baptist Healthcare, Zara, eBay, NIKE and IKEA, the release concluded.

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