Pyjamas go viral as well - Sharmila Srikumar

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By 2017-10-15

By Menaka Indrakumar

We often don't give importance to pyjamas and just wear something for the night; after all it's only for bed. It's a crazy new world where 'I Woke Up Like This' selfies are going viral. All the thoughts and moments that had gone unnoticed are being broadcast for the whole world to see. What you eat, where you sleep, there's something interesting everywhere if you really look, but it has to be interesting and attention grabbing, and if you really think about it, we all spend a lot more time than you'd expect in pyjamas – especially on weekends, and holidays, and after work, and before work, so a lot of time basically.

Due to this reason, it really becomes clear why it's worth having something nice. Cosy clothes are more relevant to how we live now, but as we become more visible, that treasured, grey and drooping T-shirt may no longer cut it. Today, people are embracing lifestyle more than ever. They care about how they look and this can get a bit stressful, and so at the same time, we want it to feel natural, and with pyjamas, we finally have the chance to be lazy about fashion for once.

All of this inspires us to create the most comfortable sleepwear. This is why all of our pyjamas are made of 100% cotton. We use heat seals instead of labels, and safe raw materials which are phthalate and polyvinyl chloride (PVC) free, and they all go through a needle or metal detector for safety reasons.

It is all about feeling good from the inside. When you do something for yourself, you feel good and that boosts your confidence and overall personality for good. Comfort and style all the way!
Sharmila Srikumar stated that pyjamas are important and that night clothes too play a role in style. She spoke to Her Magazine about her brand, 'Mackly' and about her future plans.

When did you launch the brand?

'Mackly' was launched in 2014.
Where can we find your merchandise?
My merchandise can be found at Cotton Collection and Odel.

What made you go into pyjamas and nightwear?

I realized that there was a gap in the market for sleepwear because I could not find sleepwear for my kids. When I conducted some market research, I found that other mothers were also facing the same issue.

From where did the name 'Mackly' come?

I wanted to become the market leader in the niche market of sleepwear. My main objective was to make the brand name 'Mackly' synonymous with high quality sleepwear.

How did the show go?

The show went really well and the responses have been amazing! We know that we are doing something new, but we are overwhelmed at the responses we are receiving!

Do you do custom designs?

We have not looked into that aspect yet. We might look into that in the future.

Will you be starting a men's collection in the future?

Product diversification is every brand's dream and it is a marketing strategy that produces results. We will get into it when the time is right. We are currently in the product development stage. Having said that, we did receive many enquiries regarding this from dads during the show.

What is special about the designs?

USP is our fabric and our design. Our fabrics are 100% cotton and of excellent quality. Our fabrics offer utmost comfort and room for free movement. At the same time, we also remain up to date with the latest fashion trends. We like to have both comfort and style.

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