Leo Burnett wins Agency of the Year at Effie Awards

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By 2017-10-18

 

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, was recently named 'Agency of the Year' at this year's Effie Awards programme, stated a press release. The title, revered as a top industry accolade, was awarded for effectiveness in creative communications, and was received by Ranil de Silva and the agency team.

The Effie Awards Programme is renowned by advertisers and agencies alike as one of the most prestigious awards shows in the local and global industry, added the release. The Effies recognizes all forms of marketing communications that contribute to a brand's success. Launched by the Sri Lanka Institute of Marketing (SLIM) in 2008 with the Global Effies, the Effie Awards have become a highlight in the marketing communications industry to celebrate creative excellence that delivers tangible results for a brand.
This year, five of the agency's campaigns were shortlisted by the jury comprising a cross section of industries and chaired by Fairway Holdings Group CEO Imal Fonseka. The campaigns shortlisted were UNICEF's communication titled 'Uniting the Country to end Child Abuse', 'White Cane Day' for the Sri Lanka Eye Donation Society, a corporate campaign for Commercial Bank titled 'Bank for Your Success', the national activation conducted for Women's day by Velvet titled Liyaka Mahima and the internationally-recognized initiative to manage the garbage issue at Siripada which was termed 'Merit Bin'. 'Uniting the Country to end Child Abuse' placed finalist in the 'Non-Profit' category for the manner in which it rallied the Sri Lankan public to come together to end child abuse. The 'White Cane Day' innovation on TV was awarded finalist in three categories - 'Media Idea', 'Non-Profit' and 'Small Budget', for being a poignant reminder to the public to register as eye donors. This campaign helped the Eye Donation Society emerge as Most Effective Brand of the Year at the Effies. The 'Bank for Your Success' campaign helped strengthen the corporate image of the bank and was selected as a finalist in two categories; 'Finance' and 'Corporate Reputation.' The 'Velvet Liyaka Mahima' campaign was named a finalist in the new 'Seasonal Marketing' category. The 'Merit Bin' was created on behalf of the Ratnapura Provincial Council to find a sustainable and effective solution to the issue of garbage at Sri Pada. The campaign was submitted in the 'Non-Profit' category and was awarded a Bronze Effie.

Leo Burnett Sri Lanka Managing Director Ranil de Silva said, "This recognition is gratifying as it reinforces our standing as the country's leading results driven agency. It also proves a strong belief of ours that outstanding creative work delivers invaluable results. My team and I are honoured to have been named 'Agency of the Year' at this year's Effie Awards Programme. This award truly belongs to our Chief Strategy Officer Murtaza Tajbhoy and his Brand Planning team who have tirelessly worked to ensure the efficacy of our communications. At Leo Burnett, our work is rooted in our philosophy, a belief that creativity has the power to change human behaviour and to inspire positive action."

Since 1968, clients and agencies around the world have accepted the Effie as a global symbol of achievement. Today the award show honours all forms of effective marketing communications that are produced by companies and individuals. The Effies are conducted in all six continents and in over 40 countries, concluded the release.

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