BBDO Lanka strikes gold at Effies

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By 2017-10-19

 

BBDO Lanka took home a Gold and a Finalist award for its two entries at the Effie Awards Sri Lanka held recently at the Water's Edge Battaramulla, stated a press release.

It was awarded a Gold award in the Insurance category for its 'Guiding Light for Life' campaign for Janashakthi Insurance and a Finalist award for its 'Believers in Glass' project for Piramal Glass in the David vs Goliath category, added the release.
BBDO Lanka MD Santosh Menon commented, "We are delighted to showcase the work that really works for our clients. We had two entries this year and we won for both; a 100% success rate."

He continued, "Janashakthi Insurance is a great client who liked and understood our idea and gave us the freedom to execute it, allowing us to create great work that achieved the client's objectives. With 'Believers in Glass' for Piramal Glass, we are thrilled to be recognized for making an impact while working with a small budget. We continue to fight this important battle against plastic in these dire times."

"I congratulate all other winners at the Effie Awards this year for their effective work."
The Gold award winning 'Guiding Light for Life' campaign for Janashakthi Insurance PLC dealt with the strategic communications challenge that faced the entity upon its split into a solely life insurance company. Janashakthi General Insurance Limited handles the general insurance business.

Life insurance is viewed as an intimidating and unpopular product in Sri Lanka, making it an underdeveloped category experiencing slowing growth. BBDO Lanka executed a strategy that transformed a category associated with death into one with light and life. The campaign also exceeded its KPIs, doubling growth targets in the first quarter of launch alone.
The David vs Goliath Finalist awarded 'Believers in Glass' project saw Piramal Glass up against the scourge of plastic within strict confines for getting the message across. BBDO Lanka's campaign focused on the health hazards of plastic used in food and medical packaging, resulting in a cost-effective campaign.

"Our results are, of course, a result of great teamwork by our creative team. Theja Kalubowila and Roshan Quintus did an incredible job at the time, leading the creative team to create 'Guiding Light for Life'. We continue our efforts to generate great creative work that works, creating highly impactful and worthy campaigns in the Sri Lankan marketplace," said Menon, concluded the release.

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