Int’l Research Conference held at SEUSL

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By 2017-11-17

By Our Ampara Correspondent

The 6th Annual International Research Conference, of the South Eastern University of Sri Lanka (SEUSL), took place at the FIA Auditorium of the SEUSL on Wednesday, 15 November 2017. The conference was organized by the Faculty of Management and Commerce of the SEUSL. The theme of this year's conference was "Optimizing Enterprise through Research Excellence:

Technological Change and Innovation."

The Chairman of the SSM Group of Institutions in Tamil Nadu, India, Dr. M.S. Mathivannan graced the occasion and delivered the keynote address. Dr. Mathivannan stated that, "One should have knowledge, good behaviour with attitude and health to engage themselves in research. If one is lacking in these three sectors the research will not be perfect. I am happy to note that this university has been encouraging in this field and motivating students when it comes to research activities. This is a commendable venture and this should be continued."

The conference was chaired by the Dean of the Faculty of Management and Commerce, Dr. S. Gunapalan, who delivered the welcome speech. A large number of academics, Deans of faculties, researchers from India, Malaysia, and Pakistan and young graduates in the relevant field graced this occasion.

Dr. Mathivannan added that, "In the recent past, the scenario of the world enterprises are in the mould of liberalization, globalization, and privatization and it is a must for them to change towards technology and lead to the new innovation. Continuous research must be done by the enterprises to sustain themselves in the competitive world. Innovations are the need of the day and the sustainability of the enterprise mainly relies on how well strategies in the innovation keep them ahead in all spheres."

He further stated that, "Nowadays enterprises concentrate on research and development rather than trading in the same platters. A recent study showed that 70% of their profits reaped and ploughed back in the research and development of new products and technology. In this context, the theme of the conference is relevant and I hope the deliberations will be useful for the faculty and students, ultimately benefitting the society at large."

Expert discussions on entrepreneurship for better organizational performance were also held with the participation of the Head of the Department of Marketing Management at the University of Kelaniya, Ajith Mendis, the Chairman of Hairu Group of Companies, Engineer Z.M. Hairu, Dr. Mathivannan, and the moderator of the programme, Faculty of Management and Commerce, Dr. M.I.M. Hilal. Ninety six research papers were selected for presentation.

At the end of the conference, Dr. S. Gunapalan presented Dr. Mathivannan with a souvenir.



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