Dell launches Inspiron 7000 laptop

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By 2017-12-07

Dell introduced Inspiron 7000 notebook with the latest 8th Generation Intel Core processors last month.
New Inspiron 7000 notebook has a narrow border and FHD IPS touch display supporting active pen for digital drawing/writing. Users can watch movies or video-chat through its SmartByte technology. The 13-inch laptop comes in Platinum Silver and Pink Champagne. At only 15.19 mm thin and weighing 1.4kg, the laptop a display viewable from a wide range of angles with high quality. It offers 9hr 30 mins of battery life with quick charge technology. Windows Hello, infrared camera and fingerprint are some of the password-free log-in options.

Speaking at the launch, Dell South Asia Developing Markets Group (SADMG), GM, Harjeet Singh Rekhi said, "Our strategy is to offer the latest and greatest products to the market. This is the product that is selling in the US and Singapore and do not discriminate between markets. Backed by the best service and being one of the few brands with a two-year warranty for all our products, we communicate trust to our customers".

Speaking to Ceylon FT Rekhi said, "We have covered the whole of Sri Lanka, thanks to our comprehensive partner network. For us gaming and premium experience is a critical area and this will be our biggest focus and growing our share in that particular segment in the market. We have to play in every price segment too to cater to a multiple range of customers. We are working with universities in Sri Lanka. Youth are our biggest target market, and multiple device ownership is what we are aiming for. The Government is playing an active role, duty and taxes are competitive but it's not so much about the Government, it depends on our private partners leading the way through their retail experience in developing the market."

Speaking further about innovations brought into the domestic market Rekhi noted, "During the warranty period most manufacturers, will replace the hard disk, but they take the hard disk back, this is how things work in the IT industry, at Dell we offer an option to the customer to keep the hard disk, through this our customers can protect their confidential Information, we have an option called 'Keep Your Hard Disk' , which allows consumers and corporate customers to physically retain their hard disks."
According to Rekhi the Dell Power Bank was also an exclusive creation. "Not many brands have invested in developing a Power Bank, actually no brand has invested in a power bank for a laptop and we are the only brand that offers one, we are proud of this innovation", he said.

Rekhi, speaking of the relationship with the Government of Sri Lanka said, "We work with many GOSL departments and agencies, sharing best practices from other countries and vice versa. There is always a healthy exchange of ideas and experiences in the process of developing digitization and so, manufacturers play an active role to play. Dell is certainly one of the preferred brands."
However, Rekhi pointed out that Dell had to fight for business, "In most of the transparent tenders we have to offer competitive prices due to the IT industry competition."

Dell had invested US$ 12.7 billion in R & D for the last three years and has committed US$ 13.5 billion for the next three years (2018-2020). So far 21,000 patents have been registered by Dell, in 2016; Dell registered 4,494 patents. Dell creates IP through investment in research and development which in turn creates mainstream technologies in the future, he said.



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